What is Pollen Publishing?

Pollen Publishing is a home for practical tools that help small brands grow with clarity and confidence. Pollen is founded by two creative professionals with 30 years of combined experience across PR, brand partnerships, creative direction and content production.

We’re launching our PR offering first - starting with The PR Guidebook, a practical DIY toolkit created for founders, side-hustlers, and small business owners looking to build visibility on their own terms. For those who’d like more personalised support, we also offer one-off, light-touch consulting packages - designed to help you move forward strategically, without the cost or commitment of engaging an agency. We believe no one knows your brand better than you do. Our role is simply to equip you with the tools, guidance and confidence to get your story heard - a helping hand to set you on the path to success.

Pollen will soon expand into other creative disciplines - from brand partnerships to visual storytelling and content production - through future guidebooks, templates, and consulting offers.

Everything we do is designed to help small brands punch above their weight - with practical, affordable tools, creative clarity, and a little help from those who’ve done it before.

Why ‘Pollen’?

We chose the name Pollen because it represents the way ideas, stories, and creativity spread - organically, powerfully, and with lasting impact. Just like pollen helps things grow, we exist to help small brands grow - with the right tools, at the right time, in the right way. And like the little bee, we see our role as simply helping that process along - part of the ecosystem, not above it.

Pollen is barely there, but transformative. It travels far, takes root where it lands, and makes things bloom. That’s how we think about PR and brand building too - not as shouting louder, but as planting the right seeds and nurturing real connection.

Because we know firsthand that founders and small business owners wear many hats, we’ve created Pollen as an empowering space to access the kind of support you actually need - without the jargon or gatekeeping.

Who is the PR Guidebook for?

This guidebook is for:

• Founders launching a new product or brand

• Small business owners wanting media exposure

• Side-hustlers looking to attract customers and build credibility

• Anyone doing their own PR with limited budget

It’s made for you - if you know you have a great story, but just need help shaping and sharing it.

Is it applicable to all industries?

Our sweet spot is small brands in lifestyle, beauty, wellness, hospitality, fashion, apps, and services. That said, the tools you’ll learn here are designed to be flexible and foundational - no matter your brand, industry, or customer pathways.

This guidebook is intended as a practical toolkit, not a rigid manual. Take what resonates, adapt it to your needs, and leave what doesn’t serve you.

If you're interested in consulting support, we’re always happy to hear your story. And if it’s outside our wheelhouse, we’ll be honest - and may even point you in a better direction.

Note: While public relations (PR) can be valuable across both B2B and B2C industries, this guide is primarily designed for consumer-facing (B2C) brands - where media coverage, brand storytelling, and social proof are often central to growth. If you’re a B2B brand, many of the principles still apply - particularly when it comes to thought leadership, founder profiling, or trade/industry media. Though some examples (like product launches or seasonal story angles) will be more directly relevant to B2C.

What’s inside the Guidebook?

We’re not here to fill space with the history or psychology of PR - because as a small business owner, we’re guessing that’s not what you’re here for. This guide is built for action.

We’ve distilled a decade of real-world industry experience into a step-by-step resource that’s designed to be genuinely usable - even if you’ve never thought about PR before.

Inside, you’ll find a practical roadmap that takes you from refining your brand messaging and writing your press release, through to building a media list, pitching journalists, and keeping momentum going through strategic thinking.

It breaks PR down into practical steps, repeatable frameworks, and real-world tools that help you shape your message, tell your story, and earn the media attention your brand deserves - without the guesswork.

Do you provide a media list or journalist contacts?

No - and that’s intentional. We believe in building trust the right way. The PR Guidebook is about empowering you to forge your own media relationships, tailored to your brand, your story, and your goals.

We focus on equipping you with the tools to identify the right media outlets, angles and contacts for your business, with the strategies to approach them confidently and professionally.

Not every media outlet is the right fit for every story. Often, you only get one shot to make an impression. That’s why, rather than handing you a generic list, we show you how to think like a publicist - so you can pitch the right story, to the right person, at the right time.

The guidebook includes practical tips for identifying your ideal media targets, determining your ideal and realistic placement, and sourcing publicly available contact details in a professional, respectful way.

What if I already have PR help - can I still use the guidebook?

Yes! Many small businesses use this guide alongside their marketing or comms support. It’s also a great resource to train junior team members or align everyone on your media approach.

Can I gift the guidebook or recommend it to a friend?

Absolutely! You can purchase the guidebook as a gift - just include their email at checkout or drop us a message so we can send it to the right place. We will also be running occasional giveaways on Instagram, so keep an eye out if you’d like to share it that way.

One important request:
Please don’t forward your download link or share the file freely. Like you, we’re a small, family-run business - and we’ve poured years of hard-earned industry experience into creating something affordable, useful, and empowering for other small brands because we’re genuinely passionate about helping this ecosystem succeed.

By keeping this guidebook paid and protected, you're helping us continue to offer practical, high-quality tools at a fraction of the traditional cost - for those who need it most. Your support means the world.

How will I receive the guidebook?

Once purchased, you’ll receive a secure digital download link via email to access your guidebook (PDF format). Your purchase also includes a bonus sample media document featuring Sunday Late (our fictional hospitality case study) complete with a press release, founder bio, and boilerplate - these examples are designed to illustrate how clear messaging translates into compelling, media-ready content as core assets in any PR toolkit, no matter your brand or industry.

If you have any issues accessing your download, just reach out to us at hello@pollenpublishing.com - we’re here to help.

Do you offer refunds?

Due to the nature of digital products, we’re unable to offer refunds once the guidebook has been downloaded. However, if you experience any issues or have questions before or after purchase, reach out via our Contact Us page and we’ll do our best to help.

How do the consulting packages differ from the guidebook?

While the guidebook is designed to offer universal tools and insights, our consulting packages offer one-on-one support, tailored to your brand, your goals, and where you’re at in your journey. Rather than committing to a campaign or retainer, these light-touch packages are designed to help you with just the parts you need it.

You might want help crafting your messaging from scratch. Or maybe you’ve just hit a roadblock in your media outreach and want assistance identifying fresh angles and opportunities. Our consulting packages are designed to meet you where you are - strategic and designed for clarity, so that you can move forward with confidence and a helping hand.

Where can I find more info on consulting / when will these packages be released?

Our PR consulting packages will officially launch in late 2025, with more details released in the lead-up. These will be limited in number, so if you’d like first access, leave your email via our home page. We look forward to hearing from you!

Each package will begin with a free, no-pressure exploratory call (15 - 30 minutes). You’ll tell us where you’re at, what you’re aiming for, and we’ll follow up with a tailored recommendation, clear scope of work, and suggested next steps for your sign off - so you can move forward with clarity and confidence.

In the meantime, the best place to start is with our PR Guidebook. It’s packed with practical, actionable tools to help you sharpen your story and build visibility - right now.

What’s next from Pollen?

We’re just getting started.

Our first launch focuses on PR - a foundational skill for building visibility and brand trust. But it won’t stop there. Over the coming months, Pollen will expand into new creative disciplines that are just as vital for small brand growth - including brand partnerships, visual storytelling, content production, creative strategy, and more.

Expect future guidebooks, editable templates, and light-touch consulting packages designed to meet you exactly where you are - whether you're building your first pitch deck or planning a brand refresh. If PR is about getting seen, these future tools will help you shape how you're seen - visually, strategically, and commercially.

Want to be the first to know when new offers launch? Be sure to sign up for updates.

What if I have a specific enquiry - about consulting or creative support?

We’d love to hear from you.

If you have a specific question about consulting, PR, or what we might be able to offer in the creative support space down the line - reach out via hello@pollenpublishing.com. We’re always happy to chat.

Please share a few key details in your message - such as where you're at, what you're working on, and what kind of support you’re seeking. Whether it’s a one-off request, a long-term idea, or just a seed of curiosity - we’ll get back to you with clarity around next steps, or let you know if it’s something we’re working on behind the scenes.

Everything we do is designed to be clear, useful, and supportive - so you can keep moving forward.

Can the guidebook be used outside of Australia?

Yes - the core frameworks and strategies are designed to be universally applicable. While The PR Guidebook is written from an Australian perspective (including some references to local media titles), the core principles of storytelling, brand messaging, and pitching strategy are relevant to most markets.

If you’re based in the US, UK, NZ, Canada, or elsewhere, you should still find the guidebook offers valuable insights you can begin applying right away - from identifying media angles to refining your pitch and building journalist relationships.

That said, some elements (like the included media examples) are specific to Australia. If you're using the guide internationally, you’ll need to adapt these sections to suit your region.

Will you be offering consulting to brands outside Australia?

At this stage, our consulting packages are only available to brands seeking support with their presence in the Australian market.

While the core principles of PR are often universal, one-on-one consulting requires a deeper understanding of your specific media landscape in order to shape the most relevant strategy and offer truly tailored advice. As such, we’re currently focused on supporting Australian-based businesses.

That said, if you’re based overseas, The PR Guidebook is still a great place to start. It’s packed with foundational tools, frameworks, and strategies that can be adapted to most markets.

If you’re unsure, please feel free to reach out.