The PR Guidebook
A complete DIY PR system for small brands who want to get seen - without the agency price tag.
Many small brands have a story worth sharing - but don’t know how to tell it, who to tell it to, or where to begin.
- So they stay quiet.
- Or they play small.
- Or they wait until they can ‘afford’ a PR agency.
But here’s the truth:
You don’t need a PR agency to get media coverage.
What you need is the strategy an agency would use - packaged in a way you can learn, apply and repeat, anytime you choose…
The Problem
Hiring a PR agency as a small brand is expensive. Many agencies require:
$3K+ p/month retainers
Minimum 3 - 6 month commitments
And even then, there’s often no guaranteed results
You know you could get press - you just need someone to show you the playbook…
The Solution
The PR Guidebook teaches you the exact process agencies use to secure coverage, step-by-step.
It gives you the tools to:
Craft your story clearly and confidently
Write your own press release (with templates)
Build a targeted media list (and learn who to contact)
Pitch journalists in a way that actually gets read
Understand what makes something “newsworthy”
Create launch angles and ideas that stand out
Follow up without feeling awkward or pushy
How It Works
PR isn’t just a one-time launch resource. It’s a skill that compounds. With The PR Guidebook, you’re not renting PR expertise - you’re building it into your business
Once you learn how to: write your own press release, pitch confidently + build your own media relationships - you don’t have to rely on anyone else to get your brand seen. Ever again.
And unlike agency retainers that end the moment you stop paying, this guide is yours forever.
You can return to it every time you:
Launch a product
Host an event
Collaborate with a brand
Expand your offering
Pitch a new angle or story
Or simply need new ideas to grow your visibility further.
The Value
The PR Guidebook gives you roughly $10,000+ worth of strategy for just $99.
Because we believe powerful storytelling shouldn’t be reserved for big budgets.
What’s inside
The 50-page guide (digital PDF, instant download)
Media-ready messaging framework
Press release template / full written example
Talent bio template / full written example
Pitch email prompts
Media list guidance & sourcing formulas
Launch ideas + angle generation prompts
Confidence to pitch like a publicist
A clear roadmap you can repeat, again and again
+more
Who it’s for
Founders & small business owners
Side-hustlers & emerging brands
PR-curious marketers or brand managers
Creatives launching something new
Anyone tired of waiting to be “ready” to be seen
The Transformation
Before
“I don’t know where to start.”
After
“I know how to shape my message, who to contact, and what to say.”
Before
“I hope someone notices us.”
After
